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Discover how we use AI at Saclà

Saclà AI Disclosure

This website contains text, images, videos, graphics, animations, settings and other content created, modified, processed or optimised using artificial intelligence tools and systems, including generative artificial intelligence.

Human Oversight and Editorial Responsibility

The use of Artificial Intelligence technologies is consistently supported and guided by human oversight. All content generated or optimised using AI undergoes rigorous selection, verification and editorial review processes before publication. Our aim is to ensure the highest standards of quality, accuracy and consistency with our brand values. Ultimate editorial responsibility for all published content remains with the website owner.

Creative and Illustrative Nature of Content

Some images, videos, audio content or settings featured on our pages may depict people, places, objects or scenes that have been entirely generated or digitally reconstructed. Unless otherwise explicitly stated, such content is intended solely for illustrative, artistic or fictional purposes and should not be interpreted as photographs or recordings of real people, physical locations or events that actually took place.

Protection of Individuals and Prevention of Disinformation

We ensure that Artificial Intelligence is never used to create misleading deepfakes or to falsely attribute statements, actions, opinions or behaviours to real individuals. Where identifiable real people are depicted (such as employees, customers or brand ambassadors), the use of their image or voice strictly complies with the permissions granted, privacy regulations, image rights and the protection of individual rights.

Areas of AI Application

Artificial intelligence systems support our editorial, technical and creative activities in several areas, including:

  • Content ideation, editing, proofreading and translation.
  • Image and photography processing and optimisation.
  • Creation, processing and optimisation of graphic elements, images, illustrations and digital settings for specific communication initiatives and certain product packaging. The use of AI is limited to selected products and does not necessarily apply to our entire product range. All content created with AI assistance undergoes human review and approval before publication.

Disclaimer on Accuracy and Product Information

Despite human review processes, creative materials produced with AI assistance may contain simplifications, fictional elements or technical inaccuracies. Such content should always be considered within its promotional and illustrative context and does not, under any circumstances, replace official documentation concerning the technical specifications, ingredients, composition, availability or instructions for use of physical products.

Applicable Legal Framework

Our use of Artificial Intelligence complies with Regulation (EU) 2024/1689 on Artificial Intelligence (AI Act), the General Data Protection Regulation (GDPR), intellectual property regulations, commercial communication laws and consumer protection legislation.

Contact and Reporting

For any enquiries, requests for clarification or reports concerning the use of content generated or modified using Artificial Intelligence on this website, please contact us using the details provided in our Contact section.